课时安排: 7周在线小组科研学习+5周不限 时论文指导学习
Seth——哥伦比亚大学Columbia University,教授
在国际商务活动中,谈判的双方或多方都有着一定的共同利益,但他们之间也存在商业利益的冲突。应该承认,在商务活动中无时无刻不充满矛盾和冲突,而关键是我们如何运用有效的手段来化解这些矛盾和冲突。随着国际贸易的深化,国际间企业的合作也越来越密切,因此各种层次各种内容的国际谈判层出不穷,想要赢得主动权,精湛的谈判技巧尤为重要。该项目内容主要包括商业谈判技巧和实战模拟分析,旨在通过实际的国际企业商业贸易中的谈判模拟分析和专业的理论研究,为学生提供系统的商业贸易谈判逻辑和话术,学生将掌握如何为一场谈判做准备,判断谈判双方利益平衡点,在谈判中提升话语说服力,较终能够熟练运用谈判技巧提升谈判胜率。学生将在项目结束时自选主题,提交项目报告,进行成果展示。
The course is aimed at developing analytical and communication skills that are necessary for successful business negotiations.Negotiation is described as a complex three-stage process that consists of preparation,negotiating,and post-negotiation implementation and evaluation.The course combines both theoretical knowledge of leading negotiation scholars and practical experience through learning by doing.The students will be engaged in business games,training,group discussions and creative tasks.